About Us
About BeMySecret
“Driven by anime. Tuned by passion.”
It all started with a conversation. I was helping design apparel for my husband’s brand, GearHeadSociety, but my style leaned heavily into anime—something that didn’t quite fit his automotive aesthetic. One day, he said, “Why don’t you start your own anime brand?”
I hesitated. Would anyone really want anime-inspired automotive merch? But I gave it a shot. I launched a small collection and brought it to a friend’s night market. That night changed everything. I found my people—enthusiasts who shared my love for both anime and cars. BeMySecret was born.
Why the Name?
Before anime culture went mainstream, many of us kept our love for it a secret. We were the “secret otakus.” Now, we’re grown, proud, and creating spaces that celebrate the blend of anime and car culture.
What We Believe In
We’re not just a brand—we’re a community. At BeMySecret, we obsess over the details in every design. We don’t chase fast drops; we craft pieces that matter. We aim to inspire, connect, and represent a generation raised on JDM, anime, and unapologetic passion.
Where We’re Headed
From hosting shows in Las Vegas, Loveland, Albuquerque, Scottsdale, Los Angeles, and beyond—we’re building something bigger. BeMySecret is now a touring event and brand that celebrates anime, cars, cosplay, and community.
To all the anime-loving gearheads and car-loving otakus: Be proud. Be loud. Be My Secret.
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